Author Archives : Pamela Rathbun


About Pamela Rathbun

Pamela Rathbun is a professional web designer/developer and cofounder of SmartCart.com, an ecommerce web store builder. When she is not at her computer designing websites, or sharing her passion for web development, she relishes in the joys of photography, hiking, and snowboarding in Utah.


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4 Reasons Why Your Website Is Losing Visitors

Over the lifetime of the Internet, we have seen many techniques that have helped websites gain visibility on the search engines. Early on, website owners could manipulate results by embedding keywords multiple times into the coding of the web page, or obtaining links from thousands of websites that have no relevance to your site. These […]


Our Gift to You – A Free Website Evaluation!

Get a Free Website Evaluation and Sell More in 2021! Happy Holidays from SmartCart! Thank you for another terrific year. As a token of our appreciation, we would like to offer you a complete website evaluation free of charge. Ever wonder why your website is not producing adequate results? Do you have questions about starting […]

Free Website Evaluation

Using the SmartCart Affiliate Manager to Track Sales and Commissions

  The SmartCart Enterprise Ecommerce Hosting Suite provides a comprehensive and effective approach to affiliate management and commission tracking.   How It Works Store Administrator can add affiliates and assign a commission rate for each affiliate based on a flat amount or percentage of each sale Affiliate can submit a request to become an affiliate […]


Boost Ecommerce Revenue with Affiliate Marketing

It’s no surprise that affiliate marketing remains a popular and effective form of marketing for online businesses. It’s a performance-based type of marketing in which the business pays a commission for each online order brought by the affiliate’s own marketing efforts. This creates a win-win situation for both parties, the affiliate and the business.   […]


7 Suggestions for a Surge in Seasonal Sales

Happy Holidays! We have once again arrived at this magical time of year that everyone either loves or loathes, the shopping season. In the e-commerce industry, we embrace the season of online shopping  to its fullest extent and delight in the upsurge in web traffic and the escalation of orders as they are delivered to […]


7 Effective Strategies That Increase Your Average Order Value

If you are a business owner, generating more revenue is likely at the top of your priority list. One way of doing this is to focus on increasing the Average Order Value, or AOV. What is AOV? In simple terms, AOV is the sum of revenue generated divided by the number of orders taken. That […]


3 Easy Ways To Thank Your Customers

Have you ever made a purchase online and been absolutely delighted to receive an unexpected gift when the package arrives? Nothing says “Thank you for your purchase” better than a free gift! It says it all without words yet the message is clear, “We want and appreciate your business!”. Free Gift! A free gift need […]

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The 6 Ws of Writing Product Content in an Ecommerce Website

If you operate an online store or manage an ecommerce website, you want to attract as many visitors to your site as possible without spending a fortune in advertising. One of the best ways to gain exposure to your site is by writing your own unique website content and promoting it, more commonly known as […]

On the web content is king

Holiday Hours at SmartCart

Holiday Hours at SmartCart

  SmartCart will be closed the following days: December 24 – 25, 2013 December 31, 2013 – Jan 1, 2014 Our technicians will only be available for system emergencies during these times. If support is needed, use the online support form to receive assistance.   Happy Holidays from SmartCart!

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